About ROI Fusion

We are a hand-picked team committed to developing and sharing powerful and easy to understand eCommerce business dashboards for you, the small/medium business entrepreneur and your team, who is interested in improving your online store’s conversion rate, have a greater understanding of who your top customers are and get a higher return (ROI) on your marketing investment.

Founder + Trusted eCommerce/Shopify Coach

Monique "Mo" Nelson began her journey as a U.S. Marine where she spent four years active duty in Quantico, Virginia and Okinawa, Japan (MOS 3513).

Mo has held multiple IT and business positions over the years: computer programmer, network administrator, web developer, network and security manager, operations manager, IT systems specialist, seagull trainer (just kidding! ha ha) and lastly an e-commerce entrepreneur.

E-Commerce Entrepreneur Journey

Everything came together in 2008, when Mo decided to solve a problem many tattooed professionals were struggling with... how to cover up their tattoos in order to comply with their company's tattoo policy. So began the journey of Ink Armor / Tat2X.

The first Ink Armor tattoo cover up sleeves were offered in two skin tone colors as a full arm and half arm sleeve made of nylon / spandex material. As the years went on, the variety of colors, styles and sizes grew and even the branding.

As more customers used the sleeves for other uses, we developed additional brands - iM Sports and Skin Guards. The sleeves were perfect for athletes for sun protection and compression. They also helped protect the skin of older people with thinner skin from abrasions and minimized bruising.

Mo enjoyed the challenges of her apparel company, including product development, lean manufacturing, web development, digital marketing, multi-channel sales integration, social media and much more. 

The company had evolved into three e-commerce websites, two Amazon seller accounts, wholesale distribution, real-time inventory management between all sales channels, streamlined inventory management / shipping and business automation by leveraging technology and processes.

In 2016, Mo sold her successful apparel company so that she could devote all of her skills and expertise in e-commerce to help other entrepreneurs with a small or mid-sized online business.

What's Happening Now

Mo launched ECOMflight with a focus on coaching and consulting, the small/medium business entrepreneur, who is interested in starting or growing their online business on the Shopify E-Commerce platform. She has personally assisted 200+ entrepreneurs and is always looking for ways to help her clients to reach greater success.

ROI Fusion was originally developed to help the ECOMflight eCommerce clients understand how their business is doing and what to do to increase sales and leverage their marketing investment wisely in the right channels that bring in more top customers. Now it’s available to all eCommerce entrepreneurs and their teams at an affordable monthly subscription. 

We know what it takes to build a successful eCommerce business and now you have a tool to help you reach your goals.


P.S. Cooper Says Hello!

Of course our team isn't complete without our mascot, Cooper, getting in the last word...  Have a Fabulous "Woof-Woof" Day!  =)